Clio Health Champions 2025

Procter & Gamble

Jess Schnurr, Global Head of Brand Marketing at Morgan Stanley, Likes to Dream Big
Doing so helps generate energy for the team
by Shahnaz Mahmud
My Black is Beautiful Rebrands the Whole Notion of 'Unbecoming'
What's the true key to beauty?
by Angela Natividad
Backstreet Boys Want It That Way for P&G's Downy
Saatchi NY throws in an NSYNC joke, too
by David Gianatasio
'It's a Tide Ad.' How P&G Won the Super Bowl by Ignoring the Rules
This week on Tagline, we look at the making of Saatchi & Saatchi's epic 2018 campaign
by Tim Nudd
Clio Health Final Deadline 25
Always 'Like a Girl,' From Online Viral Hit to Super Bowl Champion
The story of Leo Burnett's 2015 masterpiece
by Tim Nudd
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P&G 'Leads With Love' in W+K Ads for the Tokyo Olympics
Moms shape athletes' lives for the better
by David Gianatasio
How P&G Battled Racism Through a Trilogy of Powerful Ads
On our Tagline season finale, the making and legacy of 'The Talk,' 'The Look' and 'The Choice'
by Tim Nudd
P&G 'Widens the Screen' to View the Black Experience Through a Fresh Lens
Mahershala Ali, Kevin Wilson Jr. fight stereotypes in film and TV
by David Gianatasio
Clio Health Champions 2025