Old Spice
Smells like an absurdist fantasy
There's a freaky new mascot, too
La La Anthony makes a splash
W+K, Fallon cook up a MEATing of the minds
W+K stages soggy return for '80s action star
Works with brands on Re:Make campaign
by
Tim Nudd
A playful acknowledgement of woman fans
You, too, can 'Smell Ready for Anything'
For the 10th anniversary, its creators look back
Keith Powers plays his mortified son