Maximum Effort

It's Ryan Reynolds' Ad World, We Just Live in It
The hypemaster's rise, from Deadpool to Fubo
by Christine Champagne
Ryan Reynolds Puts Wrexham Striker on Mint's Family Plan
Ever the master of cross-promotion
by David Gianatasio
Dana Carvey Gives Commanding Performance as King Charles
Reprising his SNL impersonation for PetSmart
by David Gianatasio
Ryan Reynolds' Aviation Gin Celebrates Rex Manning Day
Empire Records is a cult film—but not a cult
by David Gianatasio
4 Walking Dead Characters Came Back as Zombies in Ads During the Series Finale
Maximum Effort, AMC collaborate on fun stunt with five brands
by Tim Nudd