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Elon Musk's Twitter Fiasco: Last Gasp of Big Tech's Contempt for Advertising?
He isn't the first to openly despise our industry, but maybe he'll be the last
by John Long
With Social Media Changing, Has Advertising Reached Peak 'Purpose'?
Why shifting dynamics could mean a pivot back to brand and product
by John Long
TV Shows Have Never Looked Better. TV Ads Haven't Kept Up
The widening gap in production value has real consequences for your brand
by John Long
What's With All the Advertising Leaders Hating on Advertising?
No other industry talks about itself this way
by John Long
CLIO Health
In Advertising, Like Art, a Bigger Canvas Makes a Bigger Impact
To create emotion, you'll need more than a postage stamp
by John Long
It's Time for Brands to Find Their Voice Again
Three ways to rediscover a critical brand asset
by John Long
CLIO Health