Booking.com's SB Spot Stars Tina Fey—With a Glenn Close Cameo

Which brand will take home the 2024 Super Clio for the best Super Bowl commercial? We’ll find out on Feb. 12.

Tina Fey headlines Booking.com’s Super Bowl ad. With so many alter egos to match Booking.com choices, Fey hires body doubles for each version.

Splurgy Tina, played by Jane Krawkowski, goes shopping on Rodeo Drive. Rustic Tina (looking like Sasquatch) heads to a cabin in Wyoming, where Jack McBrayer combs her hair. (Hello mini 30 Rock reunion! ) Glenn Close portrays Wild Tina during a farm vacation and goes horse riding. Close steals the tagline thunder from the real Fey, booking the farm to let Wild Tina roam.

Zulu Alpha Kilo created the ad, running in the second quarter.

“Booking.com is on a mission to make it easier for everyone to experience the world,” says Arjan Dijk, SVP and CMO at Booking.com in press materials. “This year’s Booking.yeah campaign shows that travelers can book whoever they want to be by using our seamless app, with a wide range of unique places to stay across the U.S. and the globe.”

Click here to watch all of this year’s Big Game commercials as they’re released.