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Citi's Paralympic Athletes Give the Best Answers
They've got lots of gold medals, too
Citi’s Paralympian gold medalists can’t wait to answer your invasive questions.
First up: British swimmer Alice Tai. While browsing in a music shop, she overhears a conversation between two schoolgirls.
“What do you think happened to her?” one asks, noting Tai’s prosthetic leg.
“I’ll tell you what happened,” Alice replies. “I trained my entire life for this moment. I knew exactly how I was going to do it—and that’s exactly what I did.”
A similar scenario starring U.S. wheelchair hoops champion Trey Jenifer unfolds in a restaurant:
“I’ll tell you what happened,” Trey responds to an inquisitive kid nearby. “The number-one guy ion their team—that’s who I wanted. You throw yourself against the best until you are the best. And in that game, I was.”
Memorable stuff—slightly in-your-face, with great poise and good humor. This honest, simple approach should resonate.
Publicis Creative developed the campaign with director Cole Webley and photographer Jordan Nicholson. Paralympians Scout Bassett, Lauren Steadman, Diede de Groot and Ntando Mahlangu also appear.
