Travis Scott Action Figure Touts His Namesake McDonald's Meal

Today, McDonald’s unveiled a Travis Scott Meal nationwide, marking the first time since 1992 that the chain has named a menu item after a celebrity. (Trivia answer: It was Michael Jordan!)

To mark the occasion, Mickey D’s dropped a fun 30-second animated spot from Wieden + Kennedy New York featuring a Travis Scott action figure—which actually debuted five years ago with his first album, Rodeo.

As his foot-high likeness hops onto a Golden Arches table, Scott waxes poetic about his go-to: a Quarter Pounder with Cheese, medium fries (with BBQ sauce for dipping), and a Sprite:

Yeah, there’s bacon under the hood. It’s Lit! (That line appears in the ad, right before “I’m Lovin’ It.”)

Participating shops will carry the $6 Travis Scott Meal through Oct. 4. Scott will also design custom apparel for the Golden Arches crew, and team up with McDonald’s to support community organizations.

CACTUS JACK FOR MCDONALD’S https://t.co/48HdxmgwO4 pic.twitter.com/ke0a7U9g4n

— TRAVIS SCOTT (@trvisXX) September 3, 2020

A few weeks ago, another hip-hop star, Tinie Tempah, shrank down to promote fast food in Burger King’s somewhat similar “Rapper on a Whopper” campaign.

In Febrary, Scott, aka Cactus Jack, played into one of the year’s most notable music-related projects, when Space150 unleashed its self-promotional “Travis Bott” video. The agency fed Scott’s songs into an A.I. algorithm to produce a chill track, “Jack Park Canny Dope Man,” and employed face-mapping to transform an actor into a freaky Travis look-alike. Now that shit was LIT!

Also, in April, he drew 12 million viewers to a virtual performance by his avatar inside the video game Fortnite.