The Rolling Stones and Alessia Cara Get Dior and Ulta Into This Week's Most Shazam'd Ads
'She's a Rainbow' and 'Scars to Your Beautiful' anchor new spots
It was a good week for beauty commercials getting Shazam’d for their compelling soundtracks, with Dior and Ulta debuting spots at No. 2 and No. 3 on our weekly Shazam list—and Levi’s returning an old spot to the list at No. 4.
“She’s a Rainbow” by the Rolling Stones is featured in the Dior spot, for the new fragrance JOY by Dior. The ad, starring Jennifer Lawrence, has close to 20 million views on YouTube already in less than two weeks.
Ulta, meanwhile, features the Alessia Cara track “Scars to Your Beautiful” in its new spot, titled “The Possibilites Are Beautiful.” The brand writes in the video’s YouTube description: “At Ulta Beauty, we know you’re not here to get beautiful; you’re here because you already are.”
See those two spots here:
Jain’s 2015 track “Makeba” helped Levi’s finish fourth on the list—for a spot called “Circles” that was actually made over a year ago. Also new to the list this week, at No. 10, is an Acura ad that broke back in June featuring Motörhead’s version of “Sympathy for the Devil,” which of course was originally by the Rolling Stones.
For the fifth straight week, Samsung stays solidly at No. 1 on the list with its Galaxy Note9 campaign featuring “Thunderclouds,” the track from LSD (a collaboration between Labrinth, Sia and Diplo).
See all of this week’s most Shazam’d ads below.
The 10 Most Shazam’d Ads of the Week: Sept. 2-9
❶ Samsung
Track: “Thunderclouds”
Artist: LSD Feat. Sia, Diplo & Labrinth
Agency: N/A
❷ Dior
Track: “She’s a Rainbow”
Artist: The Rolling Stones
Director: Francis Lawrence
❸ Ulta
Track: Scars to Your Beautiful
Artist: Alessia Cara
Agency: McCann New York
❹ Levi’s
Track: “Makeba”
Artist: Jain
Agency: FCB West
❺ Target
Track: “1, 2, 3”
Artist: Sofia Reyes Feat. Jason Derulo & De La Ghetto
Agency: Target Creative (in-house)
❻ Walmart
Track: “Let’s Get It Started”
Artist: Black Eyed Peas
Agency: Burrell Communications
❼ Spotify
Track: “Sunrise, Sunburn, Sunset”
Artist: Luke Bryan
Agency: N/A
❽ Peloton
Track: “On to the Next One”
Artist: Jay Z
Agency: N/A
❾ University of Phoenix
Track: “You Get What You Give”
Artist: Beacon Street
Agency: 180LA
➓ Acura
Track: “Sympathy for the Devil”
Artist: Motörhead
Agency: MullenLowe