Geico Brings Back Tag Team and Their Hit 'Whoomp! (There It Is)'

Who wants to watch a Geico commercial featuring a beloved Clinton-era hip-hop track with new lyrics about scooping ice cream?

Everybody does! So … whoomp! Here it is:

The Martin Agency updated the 1993 party classic “Whoomp! (There It Is)” and cast original hitmakers Tag Team in the ad. Part of Geico’s long-running “What Are You Waiting For?” campaign, the remake takes place in a suburban kitchen, and the rappers prepare sundaes.

Versions of the earworm previously powered spots for Android, Outback and Walmart, but this marks Tag Team’s first on-camera commercial appearance.

“We’ve been obsessed with this song since it came out in the ’90s,” says Martin senior copywriter Roger Hailes. “It has this magical ability to put people in a good mood no matter what. I remember in high school, if a party was lame, we’d put on ‘Whoomp!’ That’s when parties just take off. Back in the day, I would sing: ‘Whoomp! There it is!’ and my mom would say: ‘There what is?’ And I’d say: ‘Doesn’t matter!’ “

Now, after 28 years, we finally know what it is: Saving hundreds on car insurance with Geico. (Plus fudge sauce and sprinkles!)

Hungry Man’s Dan Opsal directed the spot in typically fun Geico style, tossing in some riotously retro “Funky Charleston” moves at the end. And Whoomp! the ad’s proven popular, generating more than 13 million YouTube views and loads of nods on TikTok in less than a month.

CREDITS

Client: Geico
Joe Pusateri: Vice President, Marketing
Amy Furman: Assistant Vice President, Marketing
Gary Aurand: Director, Marketing
Tom Perlozzo: Senior Manager, Marketing
Tim Ware: Supervisor II, Marketing
Olivia Ashby: Program Lead II, Marketing
Brighid Griffin: Program Lead I, Marketing
Rese Chorpening: Program Lead I, Marketing
Allison Eckert: Brand Team Planner, Marketing

Agency Credits:
Chief Executive Officer: Kristen Cavallo
Chief Creative Officer: Danny Robinson
SVP, Executive Creative Director: Ashley Marshall
SVP, Group Creative Director: Neel Williams
SVP, Creative Director: Justin Harris
SVP, Creative Director: Sean Riley
Copywriter: Roger Hailes
EVP, Head of Production: Tasha Dean
Executive Producer: Heather Collier
Senior Producer: Brian Fox
Senior Business Affairs Supervisor: Suzanne Wieringo 
Senior Financial Affairs Manager: Amy Trenz
Financial Account Supervisor: Monica Cox 
VP, Planning Director: Lauren Prociv
Strategic Planner: Lauren Embrey
SVP, Group Account Director: Matt Mattox
Account Director: Jon Glomb 
Account Supervisor: Allie Waller
Account Executive: Juan Pelaez
Senior Project Manager: Stephanie Ashworth

Production
Production Company: Hungry Man 
Director: Dan Opsal
Managing Partner: Kevin Byrne 
Managing Partner: Mino Jarjoura
Executive Producer: Caleb Dewart 
Head of Production: Marian Harkness 
Producer: Buzzy Cancilla

Editorial
Editorial Company: Cut + Run
Editor: Frank Effron
Associate Editor: Kelly Henson
Executive Producer: Amburr Farls 
Producer: Brian Mulvey

Visual Effects and Finishing:
VFX: The Mill 
Executive Producer: Anastasia von Rahl

Audio Production: 
Sound Design/Mix: Rainmaker Studios
Executive Producer: Kristin O’Connor
Engineer: Mike O’Connor & Jeff McManus

Music:
Music House: Tiny Lion