Advertising

Amazon and eBay Break Into This Week's List of Most Shazam'd Ads

With the music of Emilie Mover and Bleu

by Tim Nudd

October 5, 2018

10:00 am

3 min read

New commercials from eBay and the team of Amazon and Bose both jumped into our latest list of the most Shazam’d ads of the week.

The eBay spot, by 72andSunny, featuring the new track “Love You So” by the musician Bleu, finished at No. 4 on this week’s list. Meanwhile, the Amazon/Bose spot, created by Amazon’s in-house agency D1 and featuring “Walking’ Through” by Emilie Mover, came in at No. 7.

Keri Zierler and Andrew Wilcox, a creative team at D1, tell Muse that Mover’s song wasn’t the first choice for the commercial.

“We actually began our music search by looking for a high-energy track that was more electronic, but after exploration we realized that a slower, more intimate track better complimented the fast pace of the cut,” they say in an email. “We felt that the Emilie Mover track perfectly captured the dreamlike feeling of morning and created beautiful negative space for the story and visuals to breathe.”

See the spot here:

Bose and Alexa | Don't Miss a Thing | Bus Ride

The co-branded spot promotes the Bose QuietComfort 35 Headphones II, which come with voice control of Amazon Alexa.

The third newcomer on this week’s list is an Acura spot that broke in early June, featuring “She’s a Rainbow” by the Rolling Stones. Coincidentally, Dior made our Shazam list a few weeks back by using the same Stones track.

Meanwhile, after seven weeks at No. 1, the Samsung spot featuring “Thunderclouds” by LSD is gone from the list entirely, suggesting that Galaxy Note9 introductory spot has finished its run.

See this week’s full list below.