Ryan Reynolds Spoofs Netflix's Hot Frosty for Aviation Gin

You want that on the rocks?

That snowman’s hawt!

Ryan Reynolds riffs on the Hot Frosty phenomenon for Aviation Gin, narrating a wintery spot from Maximum Effort.

In the surprise Netflix hit, a gal falls in love with a studly snowman who ultimately comes to life.

In the commercial, a very ripped statue that resembles Ryan beguiles a young woman, offering her festive libations.

You might suspect they live happily ever after…

…not so! Frost-Ryan winds up howling in pain after she tears his arm off.

Still … nice abs.

Dropping online today, the work backs Aviation’s holiday recipe. Like so much from RR, it’s a cute, timely take on a cultural obsession.

For more in that vein, with Ryan nicely thawed, check out Mint Mobile’s jokey infomercial.