Brilliant Craft Marks 5 Grand Clio Winners in Theatrical Marketing

Two trailers, an integrated campaign, a poster and a studio compilation video all earned Grand Clios in Theatrical at the Clio Entertainment Awards on Tuesday.

The juries recognized the Matrix: Resurrections and Judas and the Black Messiah trailers, as well as the full campaign for Nomadland. A poster for Godzilla vs. Kong topped the key art category, while a Marvel compilation was honored in PR.

All five efforts were brought to life with remarkably skillful craft. See more about those efforts below, and visit the winners gallery to see a complete list of the 2021 Clio Entertainment Award winners.

Warner Bros./Matrix: Resurrections | Iterative Trailer

BOND evolved the traditional movie trailer in mind-bending ways for Matrix: Resurrections, perfectly embodying the themes of the venerated franchise itself. It began with a simple choice—red pill or blue pill—and then fragmented into remarkable personalization, with timestamps and unique shuffling of video clips to give each viewer their own experience. In essence, BOND made 233,280 trailers in one.

Nomadland | Integrated Campaign

Authenticity is an overused marketing buzzword, but it applies deeply to the remarkable integrated campaign for Nomadland from Searchlight Pictures. The case study below captures the scope and creative of the marketing journey for the film—from the minimalist teaser trailer to the full-circle “For Your Consideration” ads. Along the way, we see many other touchpoints from this inventive and ambitious campaign.

Godzilla vs. Kong | Key Art

Phantom City Creative created this remarkable illustrated poster for Godzilla vs. Kong, one of the truly artful pieces of movie marketing this year.

Marvel Studios Celebrates the Movies | Reunion

MOCEAN crafted this amazing compilation trailer for Marvel Studios, giving a sneak peek of what’s to come in the next few years—while reminding us what a magical experience it is to go to the movies.

Judas and the Black Messiah | Believe

One of the year’s most powerful and celebrated trailers. It introduced viewers to the story of Chairman Fred Hampton in his own amazing own words—with a rhythmic cue and other overlays added by the editor. A masterpiece of craft.