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Cadbury, Volkswagen, the 'Jacquemus Olympics' and More From Europe
Our weekly roundup of continental delights
French agency LaFourmi has begun “Defying Logic” for sports brand Decathlon. It’s a tribute to balls, the people who use them, and the opposite of logic, which is apparently soccer.
For those still seeking their 15 minutes of fame, “My Cadbury Era” gives them another shot. The VCCP London-created AI tool lets you take a selfie, then pop yourself into 200 years worth of Cadbury ads. It is arguably better than that one filter that turns you into an animal.
Get out there and create! For the new Golf R, DDB Berlin and Volkswagen launched a slick masterclass that seeks to both resurrect the consumer-generated content trend, while teaching people how to make better-quality stuff. They’re calling it the “R&Create” initiative. Let’s see if anyone takes heed.
The phrase “fuck around and find out” is usually employed as a threat: Do this unadvised thing, and meet the consequences. 72andSunny Amsterdam hopes to change the connotation with Feeld, a dating app for people who approach relationships Baskin Robbins-style … though these days, there are more than 31 flavors. The campaign swathes Amsterdam with billboards and street art with suggestive messages followed by an overwhelming array of coupling (or throupling, or quadrupling) options. Kink? Submission? Massage? Aftercare? Anybody who’s ever navigated the boggling categorizations on a porn site will blanche. (Or maybe feel right at home.)
We’ll wrap up with a little news. Jung von Matt London created a new offering, NERD (sadly bereft of Pharrell and Chad), designed to connect brands with fandoms, nerds and geeks. The artwork seems to lean pretty heavily on a nostalgia element, suggesting this is a great way to get exhausted Millennials excited about something again. (No promises, though. We’re really, really tired.)
Over in Paris (aka Olympic Village), Jacquemus continues to grace the ‘gram with keen mashup content. Most recently, it shared a carousel of posts depicting “athletes” prepping for the “Jacquemus Olympics.” It might be the only thing that makes us happy.
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Angela Natividad is the European markets editor at Muse by Clio. She also writes about gaming and fashion, and whatever else she’s interested in, really. She’s based in Paris and North Italy, so if you’re local, say hi. She might eat all your food.
