Adidas' 'Hey Jude,' KFC Clones and More Smash Hits From Europe

Our European Ad of the Week rolls out of Hill & Knowlton for Adidas. “Hey Jude,” which features a cover of the titular song, galvanizes support for young Jude Bellingham, who represents a new generation of potentially iconic soccer players in the U.K. This is of course ahead of the UEFA Euro 2024 Tournament. “Hey Jude, you got this,” the work rallies. David Beckham makes a cameo.

Instruction manuals are among the least desirable things in the world to read. Audi’s campaign in Spain, “Handbook Novels,” got 20,000 people reading theirs in a manner most sneaky. For World Book Day, Ogilvy Barcelona helped the brand create a collection of fictional stories composed with keywords from its owner’s manual. The result generated a 44 percent participation rate. Not bad. Here’s hoping those avid readers also learned a thing or two about their cars.

For KFC in Spain, PS21 turned generic fried chicken brands into ambassadors. We give you “Kentucky-style everywhere. Kentucky Fried Chicken, just here.”

We’ll wrap with the avant-garde. For the upcoming Holland Festival, KesselsKramer launched a campaign that centers performing artists, toying with perspectives and proportions to reflect the event’s groundbreaking character. The work can be seen all over Amsterdam, but we’ve got a trailer below. The photography was shot by Blommers/Schumm.