Popeyes Shows You a Sneaky Way to Autocorrect Your Dinner Plans

Popeyes keeps pwning pizzas any way it can.

A few weeks back, the restaurant chain “stalked” pizza drivers and gave customers a chance to swap their saucy pies for chicken dinners as part of a free-delivery promotion.

Today, the fast feeder and ad shop GUT intensify their war on round, cheesy Italian cuisine, encouraging fans to “borrow” family members’ unlocked phones and set autocorrect to replace the word “pizza” with the phrase “Popeyes instead of pizza.”

So, when families debate what to order, and someone texts, “Let’s get pizza,” it will appear as, “Let’s get Popeyes instead of pizza.”

Invasive much?

This video explains the hack:

Of course, once pranksters discover how easy it is to hijack someone else’s autocorrect, they would never dream of making it spew profanities or assorted other weirdness, just for laughs. Perish the thought!

Users who post screenshots of the properly altered text on social media using the #LoveThatAutocorrect hashtag get $5 off their next Popeyes Family Meal purchase. (Presumably, the offer works just as well if you get someone’s permission to change the wording, or do so on your own phone.)

“We know pizza is an easy delivery option for family dinners, and everyone loves pizza, but with the amount that people have been ordering in lately, we thought they might like a fun alternative,” says company CMO Bruno Cardinali. “These decisions usually go down in the family group texts, so Popeyes thought this would be a fun way to shake things up.”

CREDITS

Client: Popeyes
Fernando Machado – Global Chief Marketing Officer
Bruno Cardinali –Chief Marketing Officer Popeyes North America
Paloma Azulay – Global Chief Marketing Officer
Nicole Alevizos Hurd – Head of Global Brand Marketing
Daniela Chamorro – Marketing Communications Manager 

Agency: GUT Agency
Anselmo Ramos – Creative Chairman / Founder
Paulo Fogaca – Chief Operating Officer/Partner
Carmen Rodriguez – Chief Client Officer/ Partner
Juan Javier Peña Plaza – Executive Creative Director/Partner
Ricardo Casal – Executive Creative Director/Partner
Guido Fusetti – Head of Art
Jeffrey Hodgson – Creative Director 
Eliana Ferrer – Creative Director
Leila Moussaoui – Associate Creative Director 
Willow Ennen – Jr. Art Director 
Andrew Gonzalez – Jr. Art Director 
Samantha Lemoine – Content Director 
Sai He – Senior Copywriter
Christopher Williams – Community Manager  
Nefari Steele – Community Manager
Cristina Cornejo Ayala – Creative Manager
Renata Neumann – Head of Production
Alexandra Odriozola – Senior Producer
Aileen Echenique – Business Director
Jennifer Rangel – Account Supervisor 
Wilmarie Velez – Account Supervisor 
Pablo Rosas – Director of Strategy 
William Ramos – Social Strategy Director 

Editorial: Cosmo Street
Animator/ Finishing Artist: Nico Cragnolino
Assistant Editor: Edward Schorer

Producers: Tina Evanow and Pamela Cohen

HOP: Marie Mangahas

EP/Managing Partner: Yvette Cobarrubias

Mix: Studio Center
Debbie Manzione – Account Manager
Ryan Dorp – Senior Audio Produccer/Engineer