Burger King Is Selling Whoppers for 1 Cent to Anyone Within 600 Feet of a McDonald's

From Scary Clown Night to the McMansions campaign, Burger King revels in ribbing McDonald’s. For its latest stunt, BK is using geofencing to make a tasty sales offer of 1-cent Whoppers—only available to those who veer close to a McDonald’s location. 

It’s called “Whopper Detour,” and it works like this: For a limited time, when you get within 600 feet of a McDonald’s restaurant, you can order a Whopper sandwich for just 1 cent on the BK app. Upon placing the order, you are “detoured” away from the McDonald’s and directed to the nearest Burger King restaurant for pickup. 

The stunt, orchestrated by FCB New York, runs from today through Dec. 12. You can redeem the offer just once. Below is a video promoting it, in which folks trolls McDonald’s drive-through employees by ordering Whoppers. 

It’s a little odd to have to drive to McDonald’s to activate the offer, and then drive to Burger King. (As we’ve learned from McDonald’s own expert trolling of Burger King, driving to BK can already take quite a while.)

Still, it fits squarely into BK’s ongoing strategy of employing punchy, PR-friendly creative ideas mixed with novel media strategies. 

CREDITS

Client – Burger King

FCB NEW YORK
Fred Levron – Worldwide Creative Partner
Ari Halper – Chief Creative Officer
Gabriel Schmitt – Group Creative Director
Laszlo Szloboda – Associate Creative Director, Copy
Alex Sprouse – Associate Creative Director, Art
Akos Papp- Associate Creative Director, Art
Adam Isidore – Director of Integrated Production
Henna Kathiya – Producer
Sarah Tarner – Account Supervisor
Jesse Morris – Project Manager
Janice Katz – Business Affairs Lead

PRODUCTION
FILM
O Positive
Jonathan Klein – Director
Htat Lin Htut – Director of Photography
Ralph Laucella – Executive Producer
Jason Reda – Producer

EDIT
MackCut
Gina Pagano – Executive Producer
Margarita Mutuc – Producer 
Nick Divers – Editor
Kenneth Muñoz – Assistant Editor 
 
SOUND MIXING
Honeymix
Mary Tomasiewicz – Owner/ Executive Producer
Conrad Sanguineti – Sound Engineer
 
MUSIC
Human
James Wells – Executive Producer
Joshua Green – Producer 

OOH
Chem Creative
Frank Moran – Executive Producer
Pete Sax – Executive Producer

ANIMATION & PRINT
Zombie
Fabricio Takahashi – Director of Operations
Daniel Franco – Creative Director
Stefanie Dias – Producer