Audible Asks: Who Swiped My Steak Sandwich?

'True Petty Crimes' With Ayamé

While your were out of the room, some rude jerk took a big bite out of your lunch.

That’s not exactly the crime of the century.

But it’s your sandwich. A STEAK sandwich!

How would you feel?

“Hangry is an understatement. I have been wronged,” moans TikTok star Ayamé, after discovering the sorry state of her meal in a cute clip for audiobook and podcast provider Audible.

Luckily, she’s a fan of the service’s True Crime content. So she knows just what to do.

“I’m going to get forensics. I’m going to get a detective. Everyone’s on the case!”

Play

We’re promised a big reveal in a second episode dropping soon.

“This campaign has enabled us to push the boundaries of traditional true crime storytelling, blending suspense with a touch of humor,” says Clare O’Hanlon, head of social at London agency Recipe.

The goal is to “engage Ayamé’s established audience on a deeper level and leverage her involvement to reach new ones, bringing Audible’s True Crime category to life in an unexpected way,” she says. “It’s a thrilling reminder that everyday moments can inspire captivating storytelling and the smallest crimes can inspire the imagination and make for an unforgettable story.”

Thrilling? That’s a bit much. It is, however, an appealing approach that amusingly amplifies the brand’s entertainment value.

Ayamé nails the lead role. The sharp humor satisfies, just like savory sirloin with a dash of chimichurri.