CLIO Music

Tagline

Dove 'Real Beauty Sketches.' Inside Ogilvy's Famous Viral Film
This week on Tagline, how forensic art opened up a new paradigm for self-esteem
by Tim Nudd
Skittles 'Blank the Rainbow.' The Dark Art of a Magical Campaign
This week on Tagline, the brand's golden age of surreal humor—and its revival a decade later
by Tim Nudd
Apple's 'Get a Mac.' The Long, Strange Trip to a Comedy Classic
The campaign's history, as told by its creators, this week on our Tagline podcast
by Tim Nudd
Tagline Podcast Returns With 10 New Episodes About Classic Ads
Hear the trailer for Season 2 coming March 14
by Tim Nudd
CLIO Music
Inside Change the Ref's Inspired Rebranding of the Gun Epidemic
How Joaquin Oliver's death at Parkland became a catalyst for creative confrontation
by Tim Nudd
How Ikea Made History in 1994 With the First Gay Couple in an Ad
A look at Deutsch's historic spot, and where we are today with LGBTQ+ representation in ads
by Tim Nudd
CLIO Health
Motel 6 Radio: The Making, and Undoing, of a Classic
How The Richards Group kept its iconic campaign going for 34 years, then lost it all
by Tim Nudd
How P&G Battled Racism Through a Trilogy of Powerful Ads
On our Tagline season finale, the making and legacy of 'The Talk,' 'The Look' and 'The Choice'
by Tim Nudd
Inside Droga5 and Under Armour's Last Goodbye for Michael Phelps
This week on Tagline, we look at the craft and legacy of their triumphant 2016 Olympics ad
by Tim Nudd
CLIO Health