Sports

John Madden Gets Stirring Tribute in 'Thanks, Coach' From EA Sports
Accolades from Brady, Mahomes and more
by David Gianatasio
The Athletic's Michelle Beadle on the Power of Sports Fandoms
Plus, her new podcast and on her lifelong love of the San Antonio Spurs
by Jessica MacAulay
How the E*Trade Baby Became an Icon of the Super Bowl
The story of the game's most famous spokeskid
by Tim Nudd
How Volkswagen's 'The Force' Changed the Super Bowl Forever
Inside Deutsch LA's famed 2011 crowd-pleaser
by Tim Nudd
Adidas Tweets Bare Breasts To Promote Its Inclusive Line of Sports Bras
The TBWANeboko-created campaign leads up to a Feb. 14 launch
by Amy Corr
Nissin Cleans Up Basketball Court With Amazing Cup Noodle Mops
You'll never look at a mop the same way again
by Amy Corr
How Athletes Coming Into Money Can See Their 'Second Selves' Years From Now
A conversation with First Horizon Advisors' Damian Pardo
by David Gianatasio
Always 'Like a Girl,' From Online Viral Hit to Super Bowl Champion
The story of Leo Burnett's 2015 masterpiece
by Tim Nudd