Partner Content

Check out our series of articles written by and about our partners. Discover a range of articles dedicated to the best that marketing has to offer.

Leveraging Multi-Touch Attribution for Greater Brand Marketing Success
An explanation of how it works and why it's important
by Rebecca Visconti
Spectrum Science on Tech's Role in Minimizing the Health Equity Gap
Different technologies working together help reach the right audience
by Muse
Anthony J. Cortese of DEFINITION 6 on 30 Years of Storytelling
Plus his love for The Godfather (I and II) and the future of entertainment marketing
by Muse
Meta's Omar Zayat on Preparing for the Future of Entertainment Marketing
Two factors set to transform the industry
by Muse
Frito-Lay Is Betting on Women's Soccer
The company is the Official USA Snack of the Women's World Cup
by Muse
2 Minutes With ... Leslie Vesper, VP of Brand Marketing at Frito-Lay
On the success of Cracker Jill and sponsoring the FIFA Women's World Cup
by Muse
Meta's Jonathan Kratz on the Challenging Times Faced by Advertisers
Plus ways to increase advertising performance
by Muse
Astrid Defries-Lansing on the Role of the Customer Experience in Health
On her work for XGEVA and a lasting love affair with the health vertical
by Muse
GENICOS' John Kirk on His Work for Immunocore and the Evolving Health Space
'I've always been fascinated as much by the business side of advertising as I am the creative side'
by Muse
How Frito-Lay Develops Breakthrough Campaigns From Within
Highlights from the 2023 Clio Sports Marketing Summit
by Muse