Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

To Those in Advertising: Yes, We Are Curing Cancer Here
Why what we do matters
by Jordan Doucette
The Brand That Lived Forever
Are you ready for the next 100 years?
by Ernie Schenck
Creativity Can Save the World, but Not If You Do It Alone
Do something bigger, together
by Nick Worthington
3 Steps to Having a Brand Purpose When You're Not the United Nations
Uncovering the 'why' and then bringing it to life
by Chris Brown
The Death of the Death of Advertising
We need to talk more about what we're doing right. Here's a start
by Paul Caiozzo
Branded Content and the Power of Truth
Where brand purpose meets what is important and true to people
by Patrícia Weiss
Why Creatives Are the Frontier Fortune Hunters
How to approach that fundamental question: 'What's next?'
by David Clarke