Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

Nike, Levi's and Finding the 'Social' In Corporate Social Responsibility
Stand out by taking a stand. But you have to be visible
by Max Lenderman
Fixing What's Broken With Voice Search
What's next for advertisers, publishers and consumers
by Dom Joseph
5 Things Your Production Company Would Like You to Know
Some insights in pursuit of more win-wins
by CJ Lampman
This Small Tweak to Preroll Ads Could Be the Change the Industry Needs
A new model, with an assist from Netflix
by Jason Sperling
How Comedy Can Make You a Better Creative
I take my job seriously, but…
by Mike Schatz
Planning an Agency Review? Don't Do It For Your Life-Or-Death Project
The winning proposition isn't guaranteed to be the best one
by Thomas Cleret
Want to Be More Creative? Drive Through a House
The power of choosing the radically unexpected
by Erica Fortescue
How Gucci Is Getting Everything So Right
By giving room for its partners and friends to breathe
by Christine Taffe
When the World Zigs, Zag. Why It's So Critical to Be Distinctive
Hedwig von Restorff and the science of standing apart
by Richard Shotton