Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

A Creative Director's Inside Look at the Future of Mixed Reality
What Magic Leap is planning for spatial computing
by Robert Lester
So You Want to Be a Copywriter? Here's What You Should Do First
The best preparation for becoming a creative
by Jim Sollisch
Be Nice, but Be Difficult: Finding a Balance as a Creative Person
Being difficult is a learned skill we should nurture
by Paul Caiozzo
Why We Need Neurodiversity in Advertising
The value of hiring people who think differently
by Jennifer Hohn
Feeling Your Way to Breakthrough Creative Work
How tapping into your emotions can lead to great ideas
by Alan Bibby and Marc Smith
Killing Our Baby: Why We Changed Our Agency's Name
How Office of Baby became Interesting Development
by Paul Caiozzo
Transcending Customer Expectations Is How Advertising Will Survive
How the new market conditions change our mandate
by Mike Dossett
7 Ways of Empowering Gen Z Girls to Change the World
Making a difference in the office and beyond
by Jennifer DaSilva
10 Traits of a Great Account Manager (and Why She's Good at 1,000 Other Things Too)
Creatives are the rock stars, but account people can be the heroes
by Cameron Blank