Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

Over a Barrel? Seeking to Play in the Zeitgeist, Brands Absorb Culture Shocks
Cracker Barrel's new logo gets shot full of holes and scrapped; 'Old Timer' makes return
by John Geletka
For e.l.f., American Eagle and Swatch, Controversy Is All the Rage
Are brands deliberately baiting viewers to drive engagement?
by Natalie Kunstadter
A Brand Primer on 'Algospeak,' the Covert Language Shaping Online Chatter
With 'unalive' and 'seggs,' you've said a mouthful
by Colin Moffett
How Taylor Swift Turned the Color Orange Into a Marketing Moment
Forget Gen Z Yellow and Pantone's Mocha Mousse
by Mattias Mackler
How FCB N.Y. Used AI and Data to Give Trees a Voice
Hyundai gauges the shifting rhythms of the natural world
by Alina Carrel
Brand Takeaways From Gen Z's Passion for AI Engagement 
The algorithm doesn't judge. It reflects. And for young people, reflection is everything. 
by Liliana Zambrano
The Dawn of the Hyphenate Creative: Why It Matters
It's not just about multitasking. It's about expanding your horizons and crafting better content
by Tyler Sugg
I Left the Ad World for 4 Months and Realized Nothing Matters
Serious time away sparks a quiet revelation
by Tori Young
How I Trained an AI Model to Think Like Me
It will save me 10 hours a week for the next 10 years
by Kate Wolff
Agency Branding Advice From Comms Leaders
What do most agencies need to focus on to unlock the potential of their own brands?
by Graham Nolan