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Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

Turn and Face the Strange: Why Your Real Self Is the Most Persuasive
An excerpt from The Soulful Art of Persuasion
by Jason Harris
The Future of Vertical in Music Videos and Even Live Gigs
How vert can save the video star
by Grant Hunter
The Untrends: 8 Marketing Trends That Will Never Die
They're not all flashy and new, but they work
by Jen Levisen and Cole Thompson
Why Brands Should Become True Patrons of Art and Culture
For marketers and artists, it's a win-win
by Brett Hyman
Clio Sports Show
Interesting or Die: Is Your Work Engaging, or Just Pollution?
Bad advertising makes all of our jobs harder
by Paul Caiozzo
Why Brand Purpose Is Everything, but Not Everything Is Brand Purpose
How is your brand addressing the real needs of society?
by Patrícia Weiss
Dear Tanqueray, Here's What You Need to Know About Cannabis Consumers
How alcohol brands can understand the new market
by Allen Finn
Lifetime Achievement Award Recipient
Your Strategy Needs a Soul, Now More Than Ever
The value of shifting to a human-centered approach
by Baiju Shah and Bill Theofilou
What the Ad World Can Learn From Live-Editing on SNL
Lessons from a gig with very unique pressures
by Adam Epstein
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