Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

Shill or Be Shilled: What the Creator Economy Says About Us
Another reset for the American Dream?
by Eli Williams and Clara Malley
After a Devastating Flood, Brazil's Otto Wine Redefines Its Brand
'It was a sign that our story wasn't over'
by Fabiano Valduga
What We Wish We Knew at the Start of Our Creative Careers
Book by GS&P duo provides a roadmap
by Lucas Ribeiro and Kazuo Kubo
Behind the Scenes of Little Caesars' 'Pretzel Crust Island'
How McKinney riffed on reality shows
by Knowlton Bourne
Singer Chelsea Cutler Takes Lids Out to the Ballgame
Nue agency combines music, sports and fashion
by Jesse Kirshbaum
How the 'Kleenex Score' Turned Movie Tears into Sales
Inside the brand's IMDB tie-in blending content and commerce
by Sebastian Cuevas
The Art of 'Unreasonable Creativity'
Embracing people, business and culture
by Rob Kottkamp
Taking a 'Full-Body Approach' to Reaching Multicultural Communities
The biggest obstacle isn't change—it's paralysis
by David Johnson