Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

Name Game: How TeSlaa Drove Ford Into Sports Culture
Quick turnaround and teamwork yield big-time buzz
by Matt Simpson
To Counter Trump's Attack, Tylenol Should Go Big and Bold
It's enough to give brand stewards a headache
by Gregg Lipman
How Beer Advertising, Once the Industry's Gold Standard, Can Get Its Mojo Back
Insurance campaigns point the way
by Madison Giller
Ad Folks, Stop Waiting for a Publisher's Blessing. Write Your Damn Book!
Hybrid publishing can offer the best of both worlds
by Douglas Quenqua
How to Embrace Your Creative Demons in the Drive for Success
Imposter syndrome not only hinders personal advancement, but also team progress
by Manuel Reinher
From HP to MIT, Brand Films Fly High at Major Festivals
Screen time is prime time for reaching your audience
by Marcus Peterzell
How Teenage Fanfic Drove Vera Bradley's Y2K Nostalgia Play
With Devon Sawa on board, it's like 2002 all over again
by Craig Allen
Is Ad Biz Rediscovering Its Voice in AI's Uncanny Valley?
Glimpses of a new creative territory that exists because of what AI characters are and what they are not
by Craig Elimeliah