Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

From HP to MIT, Brand Films Fly High at Major Festivals
Screen time is prime time for reaching your audience
by Marcus Peterzell
How Teenage Fanfic Drove Vera Bradley's Y2K Nostalgia Play
With Devon Sawa on board, it's like 2002 all over again
by Craig Allen
Is Ad Biz Rediscovering Its Voice in AI's Uncanny Valley?
Glimpses of a new creative territory that exists because of what AI characters are and what they are not
by Craig Elimeliah
Over a Barrel? Seeking to Play in the Zeitgeist, Brands Absorb Culture Shocks
Cracker Barrel's new logo gets shot full of holes and scrapped; 'Old Timer' makes return
by John Geletka
For e.l.f., American Eagle and Swatch, Controversy Is All the Rage
Are brands deliberately baiting viewers to drive engagement?
by Natalie Kunstadter
How Taylor Swift Turned the Color Orange Into a Marketing Moment
Forget Gen Z Yellow and Pantone's Mocha Mousse
by Mattias Mackler
How FCB N.Y. Used AI and Data to Give Trees a Voice
Hyundai gauges the shifting rhythms of the natural world
by Alina Carrel
Brand Takeaways From Gen Z's Passion for AI Engagement 
The algorithm doesn't judge. It reflects. And for young people, reflection is everything. 
by Liliana Zambrano
The Dawn of the Hyphenate Creative: Why It Matters
It's not just about multitasking. It's about expanding your horizons and crafting better content
by Tyler Sugg