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Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

Tiny Rebellions: Make Change Before It Makes You
How to seize the narrative from the beginning
by Sherine Kazim
Why It's the Perfect Time for Marketers to Think Like Producers
Covid is accelerating trends that favor entertainment over traditional advertising
by Jae Goodman
Why Copy Is Critical in a Post-Covid World
Are you speaking your customers' language?
by Mike Reed
Is the Jingle Dead? Not All Sonic Branding Is Created Equal
It's about concepts, not just notes
by Joel Beckerman
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This Summer and Beyond: Rethinking the Film Marketing Experience
Waiting is the last thing we should be doing
by Sylvain Tron
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Reopening Production: How We Got Back to Work
And why we're sharing our Covid production playbook with the industry
by Lauren Franklin
Let Me Tell You About Advertising in a Changing World
Our role in framing a new consumer society
by Bertille Toledano
How to Innovate in a Crisis
4 areas where business leaders need to focus
by Mark Curtis and Bill Theofilou
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