Musings
Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!
Turning this fall's shutout into a comeback win
How parenting is a lot like my day job
by
Greg Matson
Making original music for ads doesn't have to be soul-sucking
by
J Bonilla
Interactivity and gamification are the new heart of the ultimate brand experience
Color grading, and more, in the WFH era
And why it's always a good thing for the industry
My struggle with nearly infinite options
When a positioning goes beyond self-promotion
Finding a path to a new normal through understanding and openness
It's time to get back to advertising's most unimpeachable format
by
Mac Schwerin