CLIO Music

Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

The Beatles Theory of Creative Career Management
In this business, always be transforming
by Rob Schwartz
The Music Industries Need a Public-Private Lifeline
Ensuring long-term survival for a vital cultural business
by Christopher Westgate
Influencer vs. Relationship Marketing: Why Brands Must Invest in Relationships Going Forward
In pursuit of friendships, not hired guns
by Matthew Shukaitis
To Sign or Not to Sign: Advice for Newbie Commercial Directors
Choosing your best path to getting work
by Erica Eng
CLIO Entertainment
It's Time to Talk About Advertisers' Addiction to Instagram
A 12-step program to curb your dependence
by Byron Beach
The Impact of TV Consumption on Post-Pandemic Experiences
The opportunity for brands in comfort TV
by Chad Issaq
CLIO Entertainment
Starting Our First Agency Jobs in a Global Pandemic
One creative team's virtual debut in the industry
by Malia Bence and Joel Chua
Cheese Dust, Boogers and the Zen of Rage Cleaning
Paperbird advertising as group therapy in Covid
by Berk Wasserman
CLIO Music