CLIO Music

Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

Listening to the Grownups: A Career in Advertising Comes Full Circle
Passing along the ultimate gift of knowledge
by Kevin Drew Davis
Ideas Never Die: 3 Ways of Giving Them a Second Life
Don't get mad about a killed concept—get creative
by Aaron S. Dotson
Brands, Leagues and the Future of the Spectator Experience in Sports
If you're not innovating, you're not doing fans any favors
by Nora Henriksson
The Office Isn't Dead. In Fact, We Need It More Than Ever
We doubled our space right before Covid, and can't wait to return
by Andy Nathan
CLIO Entertainment
How the 5 Unwavering Rules of Advertising Were Demolished
The staggering changes across a 40-year career
by Jim Copacino
Kenny Rogers, Lionel Richie and the Virtue of Selfishness
When self-interests align, it's good for everyone
by Jeffrey Butterworth
How Employee Experience Can Supercharge Customer Experience
Serving a critical and often overlooked constituency
by David Vogel
CLIO Music
What Commercials Miss Without Composer Collaboration
Music must be part of the creative process from the beginning
by Alberto Slezynger
The Return of the Politically Incorrect Food Brands
In a pandemic, sometimes it's the 'what' and not the 'why'
by Olaf van Gerwen
CLIO Entertainment