Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

Why Make 1 Ad When You Can Make 50? Quality Meats Explains Its 'Dumb Idea'
Celebrating Mr. Submarine’s 50th birthday with local celebs, weird costumes, dodgy VFX and more
by Gordy Sang and Brian Siedband
AI's Magic Trick: How Creativity Became the Trojan Horse
The parlor games are over. Now, it's time for something a bit more serious
by David Palmer
Jimmy Fallon's On Brand Doesn't Do Creative Professionals Any Favors
Some industry pros might find the approach insulting
by Otis D. Gibson
Remote Work Won't Break Creativity. But a Lack of Leadership Will
Serendipitous interactions don't exclusively happen in office hallways
by Hugh Connelly
What Jimmy Fallon's On Brand Gets Right (and Wrong) About the Ad Biz
Though simplistic, it captures the industry's creative spark
by Sean Akaks
Gen Z Thinks Your Brand Strategy Is Obsolete. And They're Right
Putting the 'mirror generation' in sharper focus
by Jennifer Murtell
Is the Ad Industry Losing Its Focus on People?
These days, agencies act more like orchestrators of tech and creator access
by Rick Evans
How W+K and Ford Took Street View Off-Road
Putting America’s longest trail online with Google Maps
by Cara Hanson