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Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

Stream in SD and Save Data, Save Dollars, and Save the Planet
'Earth Definition' can make a world of difference
by Tom Cosgrove
Lantern's Liz Gottbrecht on Ditching the Stoner Stereotype in Cannabis
Plus, regulatory hurdles and incubator programs for social equity entrepreneurs
by Amy Corr
The Biggest Sport You've Barely Heard Of
Cricket has a growing U.S. audience, and plenty of room for brands
by Michael Vitug
My Platinum Year Working With Alicia Keys on BlackBerry
Scenes from an ill-fated celebrity partnership
by Mat Zucker
CLIO Entertainment
5 Lessons in Social Content You Can Learn From Sesame Street
The legendary show's playbook for engagement
by Phil Flickinger
Let's Sell Drugs (And Sex, Too): Marketing for Taboo Industries
From cannabis to sexual health, strategies for marketing in culturally taboo categories
by Maggie Gaudaen and Zach Goodwin
CLIO Health
The Power of 'I Am' in Navigating Change
Recrafting our personal narrative to develop a vision of the future
by Lizzie Azzolino
5 Shifts That Are Disrupting How Commercials Get Made
For brands to continue to make ads, they need to adapt to a new model
by John Stapleton
CLIO Entertainment