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Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

Your Brand Strategy Needs an Org Design Strategy
How to build an organization that backs your brand promise, inside and out
by Derek Newberry
Why Advertising Should Embrace a More Flexible Way of Working
A fluid future of creativity and company culture
by Art Williams
The Big Squeeze: Addressing the Crisis in Commercial Production
3 simple directives for easing the pressure
by Helen Hollien
The Strange Evolution of an Old Copy Line for the Hummer H1
From conspicuous consumption to spiritual mindfulness
by Shane Hutton
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My Deep, Deep Love for Holiday Adverts
The pure joy of Britain's annual holiday romp
by Thas Naseemuddeen
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My One Adweek Scoop That Vanquished All Others
In 17 years of business reporting, it was a KISS parody that went viral
by Andrew McMains
The Ad Industry Mustn't Abandon Sustainable Practices Learned in Lockdown
Why CO2e should be just another line in every project's budget
by Mark Benson
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