CLIO Music

Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

5 Trends at the Intersection of Music and Brands in 2022
TikTok, NFTs, sonic branding and more
by Joe Belliotti and Rebecca Jolly
It's Time to Stop Observing Gen Z and Start Talking to Them
Building the trust to have real conversations
by Dan Bort
Finding Harmony as an Agency Producer, in Lockdown and Beyond
Lessons in balance from Brooklyn to California
by Gemma Conway
Yasstice for Green M&M
Why the de-yassification of Green M&M is a hate crime against the queer community*
by Mason Douglass
CLIO Health
Lie Unselfishly to Advance Your Creativity
The hidden value of untruths at work
by Nishita Tamuly
CLIO Entertainment
Crafting Musician/Brand Partnerships That Feel True to Both Sides
One Grammy-winning artist's collaboration with a brand after decades in the industry
by Melissa Newhart
The Cardi B Effect: Unlocking Your Brand's Inspirational Personality
Tap into motivations and transform your marketing
by Jennifer Perry
The Republican Party's Brand Devolution
A closer look at the Jan. 6 insurrection and why the GOP is no longer Right, just wrong
by Rachel Scott Everett
CLIO Health