Musings
Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!
Guideposts for crafting stories people actually want to watch
4 steps to credible purpose-driven campaigns
Art and authenticity, hundreds of years in the making
The value of joining the conversation, not controlling it
Don't let a tired phrase justify a broken creative process
by
Carlos Alija
Plus, debunking the 'stoner bro' culture through design, partnerships and more
To create emotion, you'll need more than a postage stamp
by
John Long
You know you're guilty of a few of these
by
Mike Cronin
Making your campaigns meaningful and memorable
Writing, strategy and the pursuit of my true self