Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

Why shifting dynamics could mean a pivot back to brand and product

by John Long

It's beyond time agencies leaned into their feminine side

by Diana Brooks

With new tools, the possibilities are endless

by Joe Sill

A journey through one of advertising's most perfect categories

by Jon Evans

What I learned from an ad legend, as someone who hated advertising

by Lu Chekowsky

It's a tool, and an exciting one to explore

by Kenny Friedman

Rethinking the full-service approach for today's industry

by Nick Martini

Competing for attention is like competing for waves

by Kyle Hoffman

The creative process is being totally upended, and it's only the beginning

by Andreas Wagner

One of them has to go, and here's what should replace it

by Warren Cockrel

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