The Clio Awards Ceremony 2025

Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

Leica: How a Classic Brand Has Adapted to Remain Timeless
A move into watches is its latest evolution
by Mei Wing Chan
All You Need Is Love: Embracing the Secret to Agency Growth
How to make the most of the deeper bonds that develop in the workplace
by Joelle Friedland
Is Inclusive Language Inherently Exclusionary?
Maybe there's a better way: open language
by Jamie June Hill
Copywriting's Turn to Radical Brevity
Today, fewer words means more customers
by Chris West
The Clio Awards Ceremony Host Announcement
It's Advertising. It Should Be Fun
Learning to enjoy a business that isn't life or death
by David Smail
It's Time to Rethink the Role of Producers
Let's optimize a role that's often misunderstood
by Sumit Ajwani
The Case Against Digital Outdoor
When will we stop wasting our money on a deadbeat medium?
by Toby Barlow
Clio Health Champions 2025
Welcome to the Era of Practical Digital Innovation
What brands should be doing as creative A.I. and Web3 slowly find their way
by Dustin Callif
My Centenarian Great Aunt Showed Me How to Persevere
Generational wealth comes in many forms
by Sydney Kay
The Many Brands of Taylor Swift
And what marketers can learn from them
by Remy Laughlin
Clio Health Champions 2025