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Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

The Long Haul: What Directors and Clients Get From Making Short Films
Long-form spots are the ultimate win-win
by Marko Roth
It's Time for Advertising to Try Harder, Again
A blueprint for making cultural progress in 2023
by Vida Cornelius
The Top 10 Muse Essays of 2022
Our most-read guest pieces of the year
by Tim Nudd
Is a Brand Still a Brand If It's Not on a Tote Bag?
How to create merch that's low waste and high emotional connection
by Yolanda Mitchell
Clio Health Champions 2025
Shoot and Score: How Small Brands Can Make a Big Impact With Video
Answer big questions first for most effective use of your budget
by Eric Zamorano
Future Forecast: 10 Predictions for 2023
Trends for next year in social media and beyond
by Jess Phillips
Thank You, Balenciaga
Its holiday campaign gone wrong inadvertently surfaced a dark cultural truth
by Trent Thompson
The Clio Awards 2025 Ceremony
The Principles of World-Class Brand Storytelling
Hero, setting, plot—and how to combine them to bring your story to life
by Carolyn Griffin
Ever Been Told You're Too Nice to Work in Advertising?
Why getting along is no longer just a nice-to-have
by Josh Day and Caitlin Keeley
The Clio Awards 2025 Ceremony