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Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

Adland Has a Role to Play in Mental Health, but It Has to Be Done Right
Advice for navigating a space like no other
by Joe Conrad
5 Cult Tropes That Brands Can Use for Good
Tips for selling a belief along with a product
by Kathryn Jubrail
The Long Haul: What Directors and Clients Get From Making Short Films
Long-form spots are the ultimate win-win
by Marko Roth
It's Time for Advertising to Try Harder, Again
A blueprint for making cultural progress in 2023
by Vida Cornelius
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The Top 10 Muse Essays of 2022
Our most-read guest pieces of the year
by Tim Nudd
Is a Brand Still a Brand If It's Not on a Tote Bag?
How to create merch that's low waste and high emotional connection
by Yolanda Mitchell
Shoot and Score: How Small Brands Can Make a Big Impact With Video
Answer big questions first for most effective use of your budget
by Eric Zamorano
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Future Forecast: 10 Predictions for 2023
Trends for next year in social media and beyond
by Jess Phillips
Thank You, Balenciaga
Its holiday campaign gone wrong inadvertently surfaced a dark cultural truth
by Trent Thompson
The Principles of World-Class Brand Storytelling
Hero, setting, plot—and how to combine them to bring your story to life
by Carolyn Griffin
Lifetime Achievement Award Recipient