Clio Health Champions 2025

Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

With Equal Rights Under Attack, Pride Gets Political (Again)
Which brands have the courage of their convictions?
by Hannah Fishman
Using Just Ink and Paper, HP Takes Coding to the Impoverished Streets of Indonesia
The project generated 50k engagements in a single night
by Tim Green
Why Brands Should Play a Bigger Role in Curbing Gun Violence
A call for Corporate America and ad agencies to take a stand and save lives
by Rachel Scott Everett
Why Some Brands Are Doing TikTok Wrong—and Steps They Can Take to Ace the Platform
It's not just another channel—it's a new medium entirely
by Michelle Nguyen
Clio Health Champions 2025
MullenLowe Takes Us Inside Its Global Rebrand
'The new logo doesn't live by the rules of logic'
by João Paz
The Barbecue Test: Lighting a Cultural Spark Across Healthcare Ads and Creativity
Innovative solutions hold the key to making campaigns more relevant
by Bernardo Romero
The Clio Awards 2025 Ceremony
The Diversity Option: Why It Could Widen Your Lens
'Include directors you are genuinely curious about, not just because they check a box'
by Kelly Bayett
Advertising to Queer Folk: Pride Month and Beyond
A crash course in effective LGBTQ+ marketing
by Paul LaFleur
The Clio Awards Ceremony Host Announcement