Music

The Many Brands of Taylor Swift
And what marketers can learn from them
by Remy Laughlin
10 Great Album Covers, Chosen by Paul Santos of Crucial Music
Roxy Music, Brian Eno, Camper Van Beethoven and more
by Paul Santos
Melissa Villaseñor Is Penny James in JCPenney's Tuneful Holiday Ads
'We Got Your Holiday,' says in-house campaign
by David Gianatasio
Three Chords and the Truth: What Brands Can Learn From Pop Songs
The hunt for a positioning that's simple yet unique
by Tom Kenny
Vevo's Parul Chokshi on the High of Helping Artists Break Through
Plus, the emotional, ineffable power of music
by Tim Nudd
Uber's 'Ride Right' Ads Really Pop, Thanks to Awesome Tracks
Johannes Leonardo, Jim Jenkins call the tune
by David Gianatasio
EMPIRE's Peter Kadin on the Value Smaller Artists Bring to Brands
Plus, Tink's 'Pillow Talk' and Ozzy Osbourne's 'Patient Number 9'
by Tim Nudd