Gaming

Tough-guy actor answers the Call of Duty

Chris Hemsworth, Christina Ricci, Ken Jeong, Will Arnett and many, many more
by
Amy Corr

Elsewhere, the brand shows off its can-do spirit

Frankenstein's monster really comes to life
by
Amy Corr

On piecing together the marketing puzzle from many perspectives

They've got some skin in the game

'It's better to take risks and be flexible'