Gaming

Xbox Looks Deep Into Gamers' Lucid Dreams Right After They Play
215 McCann work explores 'Targeted Dream Incubation'
by Angela Natividad
The Cloud: The Missing Link Between Advertising and Gaming
Better data and targeting aren't far off
by Zachary Stubblefield
A Dog Gets to Enjoy Microsoft's Gaming Worlds in Cute Holiday Ad
And 'Dogtopia' in Minecraft actually exists
by Tim Nudd
14 Celebs Blow Their Gathering Horns for World of Warcraft
From 72andSunny and Rob McElhenney
by David Gianatasio
How Aquimo Is Bringing Branded Games to Sports, at Home and In-Stadium
CEO Mark Jeffery fields fun campaigns despite Covid
by David Gianatasio
The Game Console Wars of 2020: How Will They Play Out?
A look at Sony and Microsoft's battle royale
by Doug Scott
Activision Blizzard's Johanna Faries on Call of Duty League's Inaugural Season
Plus, the ex-NFL exec's favorite athletes, sports teams and more
by Tim Nudd