The Clio Awards Ceremony 2025

Digital and Data

Data and Creativity: Why We've Got It Backwards
The numbers aren't wrong, but how we use them is
by David Bates.
Your Brand Has No Business Being on TikTok
But also, maybe you should be?
by Melissa Eshaghbeigi
How Google's Waze Doomed Local Ad Hero the Inflatable Tube Man
Yet he rises again in this breezy tale
by David Gianatasio
How BT Sport Upended Football by Using A.I. to Script the Entire Premier League Season
Why we generated data we knew everyone would hate
by Richard Morgan and Christopher McKee
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Clio Health Champions 2025
Can A.I. Solve a 58-Year-Old Alcatraz Escape Mystery?
Rothco and IdenTV investigate a 1975 photo
by David Gianatasio
Meme-ology: 3 Lessons From Meme Culture for Brands in Social
The evolutionary process behind the spreading of ideas
by Joe Federer
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