Away's Artful Partnerships and the Thrill of Post-Pandemic Travel

“The thing that almost broke us … is actually going to be our rocket ship.” That’s how Tim Roan, executive creative director at Away, characterizes the travel market as the world slowly re-emerges from Covid. In our latest episode of On Brand, the former BBDO, Wieden + Kennedy and Lyft creative leader explains why the post-pandemic travel boom will help Away evolve from a luggage company to a true travel brand. He also walks us through the company’s recent work, including its inspired partnerships with artist Robert Beatty and tennis star Serena Williams.