Nobody Gets Paid Like Digitas Social Media Maven Ariel Sims

#BlackTea Season 4, Episode 5

Play

Thanks for joining for this week’s episode of #BlackTea, where we tapped Ariel Sims, SVP, head of paid social at Digitas North America, for her advertising story.

Find out what made her perfectly suited to rocket to the top of her game, and what brands she thinks are getting it right on social.

Plus, we talk the whirlwind that is X (formerly known—and forever known, let’s be real—as Twitter), and why it still plays such a prevalent role in the social landscape. Tune in for more.

Click here for more Black Tea.