Melanie Piard Is a Brand and Creative Strategy Voltron

On the 11th episode of #BlackTea, we’re getting to know brand director at CookIt, Melanie Piard.

Tune in for the story of how Halle Berry in Boomerang inspired her to get into the industry as a youth in Haiti. Since then, Melanie has vet levels of experience agency side as an art director, but she’s found her true advertising love in brand strategy.

Hear how her agency experience impacts her approach to work on the brand side. (Hint: The standards are up and the feedback is thoughtful.) Plus, Melanie speaks on the value of mentorship, the privilege of failure and how understanding your audience is a branding trend that will never go out of style.

And, don’t miss Melanie’s beautiful passion projects and Black-owned reco. Enjoy this jam-packed interview with a guest who’s living her career goals.

See more episodes of Black Tea at https://musebycl.io/blacktea.