inVisible Creatives launched in 2018 to help address the lack of female creative leadership in the advertising agencies. The platform aims to make underrepresented talent more visible, to help them to get hired and promoted.

Maddy Kramer is a creative director and the founder of inVisible Creatives. In 2019, Adweek recognized her among 40 other amazing women as one of the "trailblazers breaking down barriers and opening opportunities for others." In 2018, The One Show named her "The Next Creative Leader." In 2015, Maddy was part of the second edition of the Cannes Lions' "See It Be It" program.

Senta Slingerland is a partner of inVisible Creatives, an independent brand strategist and founder of City.Shapers, a consultancy that matches people shaping the culture in our cities with brands who want to have an impact on culture. She is the former director of brand strategy for the Cannes Lions International Festival of Creativity, where she launched "See It Be It," a program for the advancement of female creative leaders.