Futurist Lynn Casey is the founder and steward of ShineScout. A passionate cultural cartographer, she believes that macro trends and global behavioral shifts are driven by the engine of human emotion. With decades of experience tracking subcultures and exploring the human condition, she is a sought-after consultant, speaker and writer for Fortune 500 companies and startups alike. Clients have included such brands as Shiseido, Mattel, Warner Bros., Facebook, General Mills, Estée Lauder and Burger King, among others. She can be reached at lynn@shinescout.com.