Spotify Wants to Help You 'Find the One' Podcast You'll Love

A young woman lunches in the park. An ice-cream mascot rings an ominous bell, and the hedge-trimmer’s channeling Freddy Krueger. Suddenly, sticky redness seeps from beneath her picnic basket. Popping open the lid, she peers inside and SCREAMS!

Now, this unsettling setup in the Spotify ad below could reveal something nasty, but never fear…

Some homemade fruit preserves spilled, that’s all. Themed “Find the One,” the work celebrates true-crime series Rotten Mango, one of nearly 3 million podcasts available on Spotify.

Two additional spots tout offerings that follow the stars: Horoscope Today and The New York Times’ Still Processing, which dishes on popular culture, celebrities and politics.

Along with the commercials from director Matt Spicer, the streamer also launched a dedicated site designed to match users with podcasts. (Of course, everyone can enjoy Tagline, Muse by Clio’s exploration of the stories behind classic ads!)

Spotify nearly doubled its podcast roster in the past year as the format surged in popularity amid the pandemic. Now, the trend shows no sign of slowing, and the company seeks to solidify its standing and add subscribers.

As for that picnicker, well, she might want check out this one next.

Timed to International Podcast Day on Sept. 30, “Find the One” includes out-of-home elements, too:

Do the folks at Spotify even have time to consume podcasts these days? This campaign continues a burst of activity, following last week’s bubbly push aimed at advertisers, a consumer-facing ride through ’90s country music, and “A Song for Every CMO,” which is exactly what it sounds like.

CREDITS

Spotify
VP, Global Executive Creative Director: Alex Bodman
Group Creative Director: Rebecca Simnowitz
Associate Creative Director: Hannah VanderPoel
Associate Creative Director: Andrew Lindsey
Associate Creative Director: Colette McIntyre
Global Brand Design Director: Rasmus Wangelin
Brand Design Director: Rebecca Lim
Brand Design Director: Andreas Lindahl 
Sr. Art Director: Marcelo Afonso de Almeida Filho
Art Director: Josephine Tansara
VP, Global Brand: Alexandra Tanguay
Head of Global Brand: Lauren Solomon
Sr. Brand Manager: Christine Motch
Sr. Brand Manager: Kathy Cho
Director of Production: Lauren Keller
Executive Producer: Shayan Amir-Hosseini
Sr. Integrated Producer: Lisa Nussbaum
Producer: Lily Nguyen
Producer: Dorian Douglass
Business Affairs Lead: Lauren King
Associate Director Brand Strategy: Midori McSwain
Creative Strategy Lead: Nathan Doiev
Sr. Machine Learning Learning Engineering Manager: Gandalf Hernandez
Sr. Engineering Manager: Javier Moscardó Marichalar
Sr. Engineer: Thomas Brunoli
Sr. Engineer: Joe Levin
Engineer II: Ercan Erden
Head of Studios Marketing: Lauren Vu
Marketing Lead, Studios: Teal Kratky
Sr. Marketing Manager: Daniela Sabel
Marketing Manager: Lillian Mak
Sr. Manager Social Media: Amanda Domuracki
Legal Counsel: Ali Zeren
PR: Ashley Schlag
Director Media: Shannen Boynton
Media Lead: Kaitlin Longworth
Studios Partnerships Lead: Sarah Sichel 

MEDIA AGENCY
UM Worldwide

DIGITAL PRODUCTION PARTNERS
Active Theory
Buck Design
Division 7
Rock, Paper, Scissors
Primary 
Lime Studios
Highness